Hi, I’m Lucia — I help startups and tech companies build products people love using. Over 10 years of experience in Fintech designing iOS, Android and Web products.

Amsterdam based, working globally

  • Adyen
  • bunq
  • Wayflyer
  • Briqs
  • Lightspeed
  • Factorial

Work

What people say

  • Jeroen de LangeVP of Design

    Lucia is grounded in the real world, she will do research of what the product really entails, apply early results in tangible designs/prototypes and will take her stakeholder(s) along her research/implementation journey.

    Besides being a really good product designer, Lucia is also an amazing team member. Takes responsibility, adds character to the the group, acts according to the company culture and is not afraid to speak up when necessary. I would say hire her quickly, before someone else will.

  • Khaleel FreemanEngineering lead

    Worked with Lucia for 3 years while at Adyen. Model professional always working collaboratively to ensure we had the best UX and design for our terminals. Also took work outside of her scope when organising meetings or leading research. Thoroughly enjoyed working with Lucia.

  • David OldenburgerHead of UX

    While working with Lucia she has always impressed me with her incredible talent to make connections. Whether with the people she works with or the customers she looks after; she will always build a personal relationship and as a result creates a wonderful collaborative environment. As a designer she is creative but also grounded. She looks for proven insights and designs with the right goals in mind. I’ve also gotten to known Lucia as someone that adeptly challenges the status quo, a designer that never stops looking for ways to improve or inviting others to go that one step further.

    If anyone is looking for a strong and creative thinker that connects with people on a personal level and always pushes for that next thing, I cannot recommend Lucia more!

  • Pascal van HattemFounder

    Her expertise in visual design, combined with her deep understanding of UI/UX research and compelling storytelling abilities, makes her an exceptional design professional.

    During our collaboration on an infrastructure project in the mobile device management (MDM) space, Lucia’s contributions were helpful in crafting an user-centric solution. Her ability to synthesise research insights into clear and impactful designs ensured the project not only met our expectation, but we were also able to use her input for significant pivot in the company’s strategy.

  • Sofia RosenbaumFounder

    Lucia understands customer demand and the end user’s perspective well and knows how to use her creativity to bring efficiency and UX together in a beautiful way. Excellent communication in collaboration with a great end result. 10/10!

  • FangyeSoftware engineer

    I had a wonderful encounter with Lucia during a network session where female helps female in tech!

    Lucia was generously sharing her advice on how to efficiently handle the design assignment and the thinking process behind - very detail-oriented, open-conversation and caring.

    This has been super helpful on my career transition into product. I am very grateful that I could have this opportunity to get to know Lucia and learn from her!

About

I’m a Sr. Product Designer with a background in Industrial Design Engineering.

I’ve collaborated with big tech companies, scale-ups, and fast-moving startups, predominantly in industries where product design is least expected.

I have a thing for strategy as a way of anticipating market and business needs, research to ensure we are adding value instead of subtracting it, and storytelling to foster collaboration and empathy among multidisciplinary teams.

My favorite parts of a project are at the very start, for its vast possibilities, and at the finish line when we get to see that what we have done matters. Besides work, I like to venture into other avenues where design can take me like vibe coding this website.