# bunq, Payment links

> bunq case study by Lucia Doran: bunq.me personalised payment links that let anyone send you money through a URL you can share.

[Video: Creating and sharing a bunq.me payment link in the bunq app](https://luciadoran.com/assets/media/bunq-cover.mp4)

bunq

Personalised payment links

bunq.me allows users to create and share a personalised URL with anyone who wants to send you money.

- **Company:** The first tech startup with a banking license, on a mission to change the financial industry and create the best banking experience to their users.
- **Industry:** Consumer banking
- **Year:** 2019
- **Links:** [Live demo](https://bunq.me/luciadoran), [Press release](https://together.bunq.com/d/611-what-is-bunq-me-and-how-do-i-create-my-own-personal-payment-link), [Feature request](https://together.bunq.com/d/57-multiple-bunq-me-links_1/43)

*Context*

## No safe way to collect money as a group

Users didn’t have a way of safely making personalised payment links for specific events or groups of people. They would resort to sending individual payment requests from a bank account.

This was far from ideal as it ended up being added to your personal account.

![A bunq Together post from Robbert, Oct 8, 2018, asking for a separate bunq.me link per IBAN, with examples of a robotics club donation page and three hockey teams](https://luciadoran.com/assets/media/bunq-problem-2-800.webp)

![A bunq Together post from W.S. Misiedjan, Feb 16, 2019, asking for a bunq.me address for each IBAN, for example to collect donations for an open-source project](https://luciadoran.com/assets/media/bunq-problem-1-800.webp)

*Problem and user needs*

## What users told us

At the time we collected feedback from users through bunq Together, an online forum for all bunq users to share their wishes and pains.

- **Personalised links aren’t always for personal use** Users wanted to collect money from groups of people or as part of initiatives meaning they wanted to keep these transactions separate from their personal account for recollection.
- **More reach in less clicks** Nobody likes having to send multiple payment requests only to find out they’ve already expired by the time you use them.
- **Customisation** Some level of customisation was needed to differentiate personalised links from others.

*Solution*

## One link, for anyone, paid any way

bunq.me allows users to create and share a personalised URL with anyone who wants to send you money. These unique URLs can be used to collect money for different purposes, a vintage sale, donations, or bake sale.

You can also prefill the amount by sending them to bunq.me/eva/50 (for €50). They can pay by bank transfer, via Apple Pay, Google Pay, iDEAL, Instant Bank Transfer, and even with their credit card!

![bunq.me screens in the app and on the web: the link is online, sharing it, the link settings, and paying by card, iDEAL or Bancontact](https://luciadoran.com/assets/media/bunq-me-800.webp)

![Mobile designs in two rows. Customisation: the account with its bunq.me link, the links list, link settings, personalising the page and choosing a new link. Paying: entering an amount, choosing a payment method, card details and the payment completing](https://luciadoran.com/assets/media/bunq-design-mobile-800.webp)

[Video: Personalising a bunq.me page on bunq web: uploading a picture and adding a description](https://luciadoran.com/assets/media/bunq-me-web.mp4)

*Outcomes*

- **Demand:** ~268 feature requests from power users
- **Adoption:** ~1000 unique bunq.me links created in the first weeks
- **Money collected:** +100K of euros collected through this new payment method in the first 3 months
- **Unlimited links:** ∞ users can make as many links as they need and they’ll never expire

### Related projects

As the sole product designer I was responsible for all features released in Updates 10-13, such as: bunq Travel Card, bunq Green Card Savings Goals, Joint accounts & Receipt scanning. To learn more about these feel free to reach out.

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[Let’s chat](https://calendly.com/luciadoran/1-1-with-lucia-doran) · [Resume](https://luciadoran.com/assets/docs/Lucia-Doran-Resume.pdf) · [LinkedIn](https://www.linkedin.com/in/luciadoran) · [GitHub](https://github.com/luciadoran) · [Figma](https://www.figma.com/@dorandoran) · [Site guide for agents](https://luciadoran.com/llms.txt)