For the last eight years, I’ve collaborated with big tech companies, scale-ups, and fast-moving startups, predominantly in industries where product design is least expected, such as financial services and human resources. I’ve had the pleasure (and nightmare) of working on the smallest and biggest interactive screens you can possibly imagine. Working with limitations has become my bread and butter but I don’t let that get in the way of being creative and pushing the boundaries of whats possible.

I have a thing for strategy as a way of anticipating market and business needs, research to ensure we are adding value instead of subtracting it, and storytelling to foster collaboration and empathy among multidisciplinary teams.

My favorite parts of a project are at the very start, for its vast possibilities, and at the finish line when we get to see that what we have done matters.

Besides work, I like to venture into other avenues where design can take me. Right now, I am learning front-end development to stop relying on Squarespace (sorry, not sorry).